How to Improve Your Conversion Rate

conversion rate optimisation

  So you have great content and your getting visitors to your website or blog post from SEO or social media but you’re just not getting the actions you want – whether that be sales, enquiries, phone calls or e-mail sign ups. Your problem is one of conversion or as we say in the business … Read more

Start Building Your E-Mail List Today

email

    All business owners will hear that they need to have an email list that they can market to. However, many of these business owners don’t know the reasons why they need to have a list. There are a number of reasons that people should know about.     An Email List Is A … Read more

Why You Need to Use Instagram

instagram

Social media has continued to be a great marketing tool for business. There are many businesses out there that have been able to increase their sales and grow all thanks to social media. There are different social media platforms out there, each having its pros and cons. There are some that are popular for marketers, … Read more

The Latest Google Algorithm Update

penguin

    Google released a statement on September 23rd 2016 announcing the release of its Penguin 4.0 update which would now run in real time. Here is the statement that Google issued:     “Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. (…)  With this … Read more

How AMP Will Help You

amp

    AMP stands for Accelerated Mobile Pages. AMP is a project brought out by Google and Twitter to produce very light weight HTML pages that load incredibly fast on mobile devices.     As I’m sure everyone is aware more and more people are accessing the internet from a mobile device – whether it … Read more

Powerful Ways to Use E-mail Marketing

email

    Nowadays, marketers are required to do less work in order to reach their potential customers. They can connect with their audience in a highly personalized way without having to leave the boundaries of their budget. While most marketing trends will come and go, e-mail marketing will always remain.   One of the reasons … Read more

What is IFTTT?

ifttt

    IFTTT stands for If This Then That and it a revolutionary piece of online software that allows you to automate many things. It is a free web based service that has a wide range of uses. It is both a website and mobile app – it can automate everything from your computer and … Read more

The Best WordPress Themes For Small Businesses

wordpress

    For those of you who don’t design websites and maybe aren’t familiar with WordPress, a theme is what controls the look of the website. From the font size and colours to where certain items are displayed on the page – these are all controlled by the theme. The theme also dictates the functionality … Read more